AEOChatGPTAI ModePerplexity

Smallest brand in the category. First to be cited by ChatGPT.

A pre-launch prenatal supplement brand up against Ritual, Nature Made, FullWell Fertility and Bird&Be. Within three weeks GPT was citing BabyRx on early-cycle fertility queries while two of the incumbents were still at zero.

0 to 6

GPT citations earned in three weeks

GPT citations in the first seven days

33%

visibility on the best query, up from 0%

112

brands tracked in the category, BabyRx cited ahead of Nature Made and FullWell

AI Mode baseline (April 2026) vs multi-engine scan (14 May 2026)

BabyRx was pre-launch, with the smallest audience of any brand tracked. Ritual peaked at 21 GPT citations a week in the same window.

Metric	Before	With us	Change
GPT citations	0	6	From zero
AI visibility	0%	2%	Surfacing
Best query visibility	0%	33%	Best natural fertility supplements to boost sperm count
vs FullWell Fertility	0 citations	0 citations	BabyRx ahead
vs Nature Made	0 citations	0 citations	BabyRx ahead

GPT citationsFrom zero

AI visibilitySurfacing

0%2%

Best query visibilityBest natural fertility supplements to boost sperm count

0%33%

vs FullWell FertilityBabyRx ahead

0 citations0 citations

vs Nature MadeBabyRx ahead

0 citations0 citations

The brand

BabyRx is a direct-to-consumer prenatal and fertility supplement brand, pre-launch when the engagement started.

The problem

Zero GPT citations, zero AI visibility, 86 brands already being tracked on 11 fertility queries and a category controlled by legacy names with years of reviews and press. The smallest audience in the cohort, in a YMYL category where engines are slow to trust a new entrant.

What we did

1
Baselined AI visibility before touching anything. Tracked the brand and its competitors across ChatGPT, Google AI Mode and Perplexity on the queries its customers actually ask. That baseline is the before column in every table on this page.
2
Rebuilt the content layer for machines, not just people. Front-loaded answers, deep schema, an entity home page and semantic triples so an AI agent can retrieve facts about the brand cheaply and confidently.
3
Built third-party consensus. AI engines check external validators and communities before they visit your site. We worked the directories, profiles and UGC footprint the engines read first.
4
Earned the first citations in week one. Three GPT citations in the first seven days, six within three weeks. On early-cycle queries BabyRx was cited while FullWell Fertility and Nature Made stayed at zero.

The result

Smallest brand, smallest audience, first to be cited. AEO does not reward the incumbent. It rewards the brand that gives the machines the cleanest data. Six GPT citations in three weeks is an early read, and the trajectory is the point.

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