Revenue 2.7x in a year. From break-even to 12% net profit.
A family-owned cleaning products brand was doing $400k a month and roughly breaking even. A year later it is doing $1.2M a month at a 12% net profit. The revenue and the margin came first. The ad spend followed.
The business. Monthly, before us vs with us
Start here. This is the whole company, Shopify plus Amazon, as a monthly run rate. Before is the first half of 2025. With us is the first half of 2026.
The ad spend behind it. Monthly, before us vs with us
Spend went up a lot, and it went up after the revenue and margin were proven, because every incremental dollar was coming back.
The brand
Clean-Eez is a family-owned cleaning products brand. Hero product is Grout-eez, with Restore-eez (floor restorer), MSR and Home-eez behind it. Products with an obvious before-and-after, at price points that trigger an impulse buy and still hold margin.
The problem
In the first half of 2025 Clean-Eez was a $400k-a-month business that was, at best, break-even. Almost all of it was Amazon. Shopify did $61k a month. Meta was a $40k-a-month channel returning 1.31. There was no owned channel to grow into and no margin to grow with. When we started, the job was not to spend more. It was to build revenue that made money, and only then scale into it.
What we did
- 1Built TikTok Shop from zero into the biggest channel. From August 2025. Six months later it was 53% of Shopify revenue, with 600+ active affiliate creators. This is what turned $61k a month on Shopify into $500k a month.
- 2Fixed the margin before touching the budget. When we took over Meta in May 2026 it was scaling into a falling ROAS and losing money on every incremental dollar. We cut spend first, got a clean read, then rebuilt efficiency. The profit target came from that discipline, not from a bigger budget.
- 3Found the creative that converts, then scaled it. July 2026 was the breakthrough. One format converted well above the account average. We iterated heavily, several iterations became winners in their own right, and Meta scaled into them.
- 4Cross-pollinated channels. Best-performing TikTok videos moved to Meta to launch Restore-eez. TikTok winners became Meta winners.
- 5Added AppLovin as a third channel. Tested in June 2026, retested in July, held in August. Profitable at their margin and diversifying away from Meta.
- 6Built a second top-of-funnel product. MSR emerged as a second TOF product in August. Home-eez went into testing. Restore-eez still being worked for a scale breakthrough.
Monthly revenue, first half of 2025 vs first half of 2026
- Amazon
- Shopify
Amazon grew. Shopify is where the business changed.
| Month | Shopify revenue | Amazon revenue | Total revenue |
|---|---|---|---|
| Jan 25 | $21.3k | $359.9k | $381.2k |
| Feb 25 | $44.7k | $316.9k | $361.6k |
| Mar 25 | $56.4k | $362.9k | $419.3k |
| Apr 25 | $69.1k | $317.2k | $386.4k |
| May 25 | $76.9k | $358.2k | $435.1k |
| Jun 25 | $97k | $273.6k | $370.6k |
| Jan 26 | $647k | $706.1k | $1.35M |
| Feb 26 | $519.2k | $671.1k | $1.19M |
| Mar 26 | $558.9k | $622.1k | $1.18M |
| Apr 26 | $497.1k | $525.7k | $1.02M |
| May 26 | $369.6k | $345.8k | $715.3k |
| Jun 26 | $436.7k | $392.6k | $829.3k |
The Meta execution. Monthly spend by channel and Meta ROAS, March to August 2026
- AppLovin
- Meta
- ROAS_Meta
- TikTok
August could have scaled further. Grout-eez and MSR both ran into stock issues.
| Month | Meta spend | TikTok spend | AppLovin spend | Meta ROAS | TikTok ROAS | AppLovin ROAS |
|---|---|---|---|---|---|---|
| Mar 2026 | $250k | $108k | $0 | 1.22x | 1.79x | – |
| Apr 2026 | $311k | $51k | $0 | 1.14x | 1.73x | – |
| May 2026 | $215k | $48k | $0 | 1.20x | 1.49x | – |
| Jun 2026 | $226k | $58k | $9.5k | 1.31x | 1.62x | 1.38x |
| Jul 2026 | $376k | $43k | $45k | 1.41x | 1.57x | 1.30x |
| Aug 2026 | $298k | $37k | $27k | 1.63x | 1.64x | 1.30x |
The TikTok Shop story
In six months we took Clean-Eez from zero on TikTok Shop to 53% of Shopify revenue, 180x revenue growth, 8,099 new customers in January alone, 600+ active affiliate creators and a top creator worth $220k.
Read the full breakdownThe creative
Clean-Eez video ad, Meta. (68s)
Satisfying grout clean. Short-form UGC. (21s)
Grout-eez AI video. (54s)
The result
Read the two tables in order. Revenue from $400k a month to $1.2M a month, Shopify 8.3x, and a business that was break-even now at 12% net profit. Then, and only then, ad spend 3.2x. Their team deserves the credit for the product and the operations. What we did was build the channels that made the revenue profitable, and scale spend into them once they were.
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More results
118 concepts. 743 variations. 55% of the account's spend, and it out-earned everything else.
