All results
Paid TrafficMeta
From $1,500/day to $11,000/day in profitable ad spend.
A prestige nail polish brand that was strong in wholesale but losing money on acquisition online.
$11k/day
profitable spend, up from $1,500
77% to 145%
NCROAS
$60k+/mo
was being spent unprofitably before, every month
7x
the daily budget, at a profit
Month 1 vs month 10
NCROASProfitable
77%145%
Daily spend7.3x
$1,500$11,000
Monthly spend
$60k+ unprofitableProfitable at 7x the budget
The brand
ella+mila is a prestige beauty brand specializing in high quality nail polish free of harmful ingredients. Strong in Target and CVS, weak online.
The problem
Spending $60,000+ a month online at a 77% new customer ROAS. Not profitable.
What we did
- 1Audited the account in depth. A full audit of structure, audiences, offers and creative before touching budget.
- 2Mapped new customer avatars. Built avatar maps to reach untapped audiences the account had never prospected.
- 3Built new offers per avatar. Each avatar got an offer built for it, not one offer blasted at everyone.
- 4Overhauled account structure. More ad sets, ABO over CBO, so the account could scale without big dips when a single campaign fatigued.
The result
Nine months in, ella+mila was spending $11,000 a day at 145% NCROAS. We scaled the budget while boosting profitability, which is the whole game.
"We were onboarded last month and... life changing. The best decision ever. Molly, Pep, Kate, Dennis... everyone. They are so amazing. They fill the gaps you don't know you have."
Narineh Bedrossian
CEO & Founder, ella+mila
Want numbers like these on your account?
More results
Revenue 2.7x in a year. From break-even to 12% net profit.
$1.2Ma month in revenue, up from $400k
Paid TrafficAd CreativeMetaTikTokAppLovin
118 concepts. 743 variations. 55% of the account's spend, and it out-earned everything else.
A$6.11Mrevenue on our creative period
Ad CreativeMeta